Businesses Must Cease the Dangerous Trend of Hygiene Theater

At a time when many Americans are patronizing businesses for the first time in almost 18 months — and cases of the Delta variant of SARS-CoV-2 are on the rise — companies must cease the dangerous trend of ‘hygiene theater’ and adopt an effective, sustainable, cost effective and risk-based approach to hygiene interventions.

Unfortunately, the risks go beyond COVID-19. The CDC recently issued a health advisory on increased cases of respiratory syncytial virus (RSV) in certain parts of the U.S.1, and experts remain uncertain around the severity of the impending cold and flu season.

Against this backdrop, businesses can play a critical role in helping to limit the spread of these illness-causing germs that could overload the country’s already highly inundated healthcare systems, while ensuring protection for customers and employees.